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How to sell a bundle of digital products: make the bundle one product with several files or several courses, sell it from one order form, add the small extra as an order bump, and let delivery happen automatically. systeme.io does that on a free plan at 0% platform fee, which matters on bundles because the fee-per-sale tools take their cut of the bigger number. Bundles of four to seven items outsell single files for most sellers; the mechanics below are how to run one without a spreadsheet of links.
Bundle, bump or upsell: which is which
- Bundle: one price, several products, one checkout. The buyer chose it before paying.
- Order bump: a tick-box on the order form that adds a small item, a $9 add-on to a $47 bundle.
- One-click upsell: a second offer after payment, bought without re-entering the card.
The free plan includes one bump and one upsell; the $17 plan has ten of each. A bundle needs neither; the bump is where the average order grows.
How to bundle digital products (and price the bundle)
Group items one buyer wants together, not items that happen to exist: the planner plus the tracker plus the meal template, not the planner plus a font. Price at 60 to 70% of the sum of the parts, so the saving is obvious and the bundle still earns more than the single item most people would have bought. Name it for the outcome, not the file count.
The simplest way to sell a digital product, ranked
- A Stripe payment link and an emailed file. Nothing to set up, no delivery; you send the file by hand.
- Gumroad or Payhip. A product page in minutes, automatic delivery, tax handled; Gumroad takes 10% plus 50 cents, Payhip a percentage on its free plan.
- systeme.io. One product with several files, an order form on a page, automatic delivery, 0% platform fee, and the buyer in your list. Half an hour the first time, ten minutes after that.
Route one is simplest for a single sale. Route three is simplest for the tenth.
Set up a bundle on systeme.io
- Create a product and attach every file, or create a course bundle so several courses open with one purchase.
- Build the sales page from a template: what is inside, who it is for, a mockup, the price and the saving.
- Add the order form with Stripe or PayPal, and an order bump for the add-on.
- Check the confirmation email: every file link is listed. Edit the wording once.
Stripe or PayPal must be available in your country; that is the one setup blocker.
Delivery and refunds
Files deliver on the thank-you page and by email; buyers can re-download from the link. Publish a refund policy on the sales page (digital goods are usually final sale, with an exception for broken files) and set the affiliate payout delay to match if you run a program. Gumroad and Payhip handle VAT for you; systeme.io can add VAT to the price but leaves filing to you.
Free plan, no card. Affiliate link; we earn a commission on paid plans.
Frequently asked questions
How do I sell a bundle of digital products?
Make one product with all the files (or a course bundle), sell it from one order form on systeme.io, add an order bump for the extra, and let delivery run automatically at 0% platform fee.
How should I price a bundle?
At 60 to 70% of the sum of the parts, so the saving is visible and the bundle still earns more than the one item most buyers would have taken.
What is the simplest way to sell a digital product?
For one sale, a Stripe payment link and an emailed file. For repeat sales, a product with automatic delivery on systeme.io, Payhip or Gumroad.
What is the difference between a bundle and an order bump?
A bundle is one product at one price. A bump is a tick-box add-on on the order form; the free plan includes one.
Related: how to set up a checkout page without Shopify, how to sell printables online, Gumroad alternatives.