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A course platform for nutrition coaches and fitness instructors, one to sell your own programs rather than a certification to take, needs a sales funnel in front, a checkout with payment plans, and a place to deliver the plan; systeme.io does all three on a free plan with 0% fees. It does not log workouts or track macros. If your clients need an app for that, keep the app for delivery and use this for selling, which is the part the apps do badly.
Selling a program is a different job from delivering it
Trainerize, TrueCoach and Everfit deliver: workout logging, check-ins, macro targets, a client app. What they are weak at is the funnel that turns a follower into a buyer of a 12-week program. That funnel is a landing page, an email sequence and a checkout with a payment plan, which is what systeme.io is for. Many coaches run both: systeme.io takes the money and the email, the app runs the training.
A course platform for fitness instructors: what to sell first
Start with the product that does not need an app: a 6-week program as PDFs and embedded videos in a course area, a meal-plan guide as a download, or a group program delivered through the community. One course, 500 students, a community and a funnel are on the free plan. Video embeds from YouTube or Vimeo; PDFs upload with unlimited storage.
A funnel builder for fitness coaches and nutritionists
The sample funnel, three pages and one email sequence:
- Opt-in: a free 7-day plan in exchange for an email.
- Thank-you page: the plan, plus an invitation to the full program.
- Sales page and order form: the 12-week program with a payment plan of three instalments, and an order bump for the meal-plan guide.
Five emails over the seven days of the free plan carry people from page one to page three. The free plan’s one automation rule delivers the opt-in; the $17 plan adds the rules for buyer onboarding and cancellations.
Payment plans, memberships and the meal-plan bump
Price plans on the order form split a $300 program into three payments. A monthly membership for ongoing programming is a subscription product with access granted by tag. The order bump adds a $19 meal-plan PDF to the same checkout, one click. All three are on the free plan, one bump and one upsell each.
When you need a coaching app as well
If clients expect to log sets, photograph meals or message you in an app, add Trainerize, TrueCoach or Everfit for delivery. Their prices were not verified today and are not quoted here. Sell through systeme.io, onboard through the app, and keep the email list in one place.
Free plan, no card. Affiliate link; we earn a commission on paid plans.
Frequently asked questions
What is the best course platform for nutrition coaches to sell their own programs?
systeme.io for selling: funnel, checkout with payment plans, email and a course area on a free plan with 0% fees. For app delivery with logging, add Trainerize, TrueCoach or Everfit.
What should a fitness instructor sell first online?
A program as PDFs and embedded videos, a meal-plan guide, or a group program in a community. None of those needs a client app.
Is there a funnel builder for fitness coaches?
systeme.io: a free 7-day plan opt-in, a thank-you page, and a sales page with a payment plan and an order bump, all on the free plan.
Can I take payment plans for a 12-week program?
Yes. Price plans on the order form split the total into instalments; card processing is the only fee.
Related: website builder for personal trainers, cheapest membership site platform, systeme.io course builder.