Some links on this page are affiliate links. If you sign up through one, we may earn a commission at no extra cost to you. It never changes our verdict. Details.
A website builder for personal trainers has three jobs: take bookings, sell a program or plan, and collect emails from the people who are not ready yet. systeme.io does all three free, with a booking calendar, a checkout at 0% fees, and a course area for delivering training plans. Squarespace and Wix win on looks for a trainer whose site is mostly a gallery and a contact form. Neither delivers a program behind a paywall without add-ons.
- 1Our pick
systeme.io
Free, then $17/mo
Best for: a trainer site with bookings, a paid plan or program, and an email list on one domain
The catch: plain design; no client app or workout tracker
Try systeme.io free - 2
Squarespace
From $19/mo billed annually
Best for: a photo-led site with a blog and scheduling add-ons
The catch: selling a program or delivering content needs other tools or a higher plan
- 3
Wix
From $17.77/mo billed annually
Best for: templates built for gyms and trainers, plus bookings apps
The catch: free plan has Wix branding; email and content delivery are add-ons
- 4
Carrd
$19/yr
Best for: a one-page site with your rates and a booking link
The catch: no email list, no program delivery
Prices and free-plan limits checked September 17, 2026 on each vendor's pricing page.
What a personal trainer’s site needs
- A home page with who you train, where or online, and a book-a-consult button.
- Rates and packages, with a checkout for the ones you sell online.
- A way to deliver a plan: a PDF download or a course area with videos.
- A lead magnet (a seven-day plan, a nutrition checklist) and the emails behind it.
- Before-and-after proof and reviews.
Free vs paid
systeme.io’s free plan covers the site, the calendar, a checkout, one course with 500 students for plan delivery, and 2,000 contacts with unlimited emails. The paid builders charge for the site and leave the rest to a stack: a booking tool, an email tool, and a way to host the plan.
What each builder lacks
systeme.io has no client app, no workout logging, and plain templates; trainers who want tracking pair it with a coaching app. Squarespace and Wix do the gallery and the blog well and the program delivery poorly. Carrd is a single page.
How to launch in a day
Template, headline, rates page with a checkout, booking calendar, one lead magnet with a three-email sequence, publish on your domain. The systeme.io tutorial covers each step.
Free plan, no card. Affiliate link; we earn a commission on paid plans.
Frequently asked questions
What is the best free website builder for personal trainers?
systeme.io, because the free plan includes bookings, a checkout, a course area for plans, and email on your own domain.
Can I sell training plans from my website?
Yes. On systeme.io a plan is a product with a checkout, delivered as a download or inside the course area.
Do I need a fitness app as well as a website?
Only if you track workouts and check-ins. The website sells and books; a coaching app handles the tracking.
Is Wix good for personal trainers?
For a templated site with a bookings app, yes. Selling and delivering programs needs extra apps.
Related: email marketing for coaches, systeme.io pricing.