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How to sell a paid workshop online: a sales page with a checkout, the Zoom or Meet link delivered by email with reminders, and the recording sold afterwards as a replay behind a login. systeme.io does all of it except the live room on a free plan at 0% platform fee. Eventbrite, the tool most people reach for first, charges a service fee plus processing on every ticket and sends no follow-up.
The stack: page, checkout, room, reminders, replay
- Page and checkout: a sales page with an order form, $27 to $97, on systeme.io.
- Room: Zoom or Google Meet. systeme.io only generates and sends the link.
- Reminders: a workflow that sends the link on purchase, the day before, and an hour before.
- Replay: a course with one lesson, the recording embedded, access granted to buyers by tag.
- Upsell: the thank-you page offers the course the workshop introduces.
Selling the live seat (and the Eventbrite fee you skip)
Eventbrite charges “3.7% + $1.79 service fee per ticket” plus “2.9% payment processing fee per order” on paid tickets, read from its pricing page on 2026-09-23. On a $47 ticket that is about $4.89, over 10% of the price, and the buyer’s email stays in Eventbrite’s system. The same ticket through a systeme.io order form costs only the card fee, about $1.66, and the buyer lands in your list.
Tools to run an online challenge: the five-day flow
A paid or free challenge is the same stack stretched over five days: an opt-in or order form, five daily emails (or five dripped course modules), a community for the participants, and the offer on day five. On systeme.io the community and the drip are on the free plan; the offer is the order form for the course. A Facebook group is optional; the built-in community keeps participants where the offer is.
How to sell a workshop replay
After the live session, upload or embed the recording in a one-lesson course, price it lower than the live seat (the SERP’s own examples run $7 to $17), and sell it from the same page with the “live” button swapped for “watch the replay”. Buyers of the live seat get access automatically through the tag rule. Set an expiry if the content dates.
When the $47 Webinar plan is worth it
Only if you want the replay to run as an automated, scheduled webinar with its own registration and countdown, week after week, as a sales funnel. For a workshop you run live and then sell as a recording, the free plan’s course area does the job.
Free plan, no card. Affiliate link; we earn a commission on paid plans.
Frequently asked questions
How do I sell a paid workshop online?
A sales page with an order form on systeme.io, the Zoom or Meet link sent by a workflow with reminders, and the recording sold afterwards as a one-lesson course. 0% platform fee.
What tools run an online challenge?
An opt-in or checkout, daily emails or dripped modules, a community, and an offer on the last day. All of that is on the systeme.io free plan.
How do I sell a workshop replay?
Embed the recording in a one-lesson course, price it below the live seat, and grant live buyers access with a tag rule.
Is Eventbrite good for paid workshops?
It works, at 3.7% plus $1.79 per ticket plus 2.9% processing, with no follow-up sequence and the buyer email kept in its system.
Related: WebinarJam alternatives, WebinarJam pricing, systeme.io course builder.