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To consolidate marketing tools for small business owners who sell online, list every subscription, mark the ones that do the same job, and replace the overlapping set with one platform; for a solo seller the worked example below goes from $156 a month to $17. This is for a coach, creator or consultant with too many tools, not for a marketing team buying a SaaS management suite.
Too many tools for an online business: the audit
Open your card statement and write down every recurring charge with a marketing job: pages, email, courses, checkout, scheduling, social, forms, link in bio. Next to each, write the one thing you use it for. Most lists have eight to twelve lines and three or four of them are doing the same job as another line.
What overlaps, and what does not
Overlapping jobs, which one platform can absorb: landing pages and funnels, email and automation, course or membership hosting, checkout with upsells, an affiliate program, a simple website, a link-in-bio page. Jobs that stay separate: scheduling with intake forms, social media scheduling, accounting, a real CRM with client notes, video hosting, and a design tool.
The worked example, priced today
| Line item | Tool | Monthly |
|---|---|---|
| Funnels and pages | ClickFunnels Launch | $97 |
| Email and automation | Mailchimp Standard | from $20 |
| Course hosting | Teachable Starter | $39 plus 7.5% of sales |
| Before | $156 plus fees | |
| After | systeme.io Startup | $17, 0% fees |
Prices from each vendor’s pricing page on 2026-09-19. The free plan would do this job at $0 for one course and 3 funnels; Startup lifts it to 5 courses, 10 funnels and 5,000 contacts.
The cheapest all-in-one marketing platform for a solo
systeme.io is the cheapest platform that covers all the overlapping jobs above; Kajabi does the same set with more polish at $179, and GoHighLevel does it for agencies. The catch to weigh before moving: pages cannot be exported later, the page builder is plainer than ClickFunnels, and moving a list means setting up DKIM and DMARC again on the new sender.
What to keep
Calendly or a coaching-specific scheduler, your accounting tool, a social scheduler if you use one, and a video host such as Vimeo if your course library is large. Those are not the lines that add up; the three in the table are.
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Frequently asked questions
How do I consolidate marketing tools for a small business?
List every subscription and its one job, mark the overlaps (pages, email, courses, checkout), replace that set with one platform, and keep the specialists such as scheduling and accounting.
What is the cheapest all-in-one marketing platform?
systeme.io: free for one course and 3 funnels, $17 for 5 courses, 10 funnels and 5,000 contacts, 0% transaction fees on every plan.
How much can I save by reducing software costs for an online business?
A typical ClickFunnels, Mailchimp and Teachable stack is about $156 a month at entry tiers. The same jobs on systeme.io Startup cost $17.
What should I not consolidate?
Scheduling with intake forms, accounting, social scheduling, a full CRM, and video hosting. The all-in-one does those poorly or not at all.
Related: what a lighter stack means, one subscription for funnels, email and courses, ClickFunnels pricing.